Paid Ads + 1st Party Data = Best Holidays Ever
The Landing Partners & Klaviyo webinar for Fashion & Lifestyle brands
Bonus: receive a hands-on strategy to kill it on Black Friday
Welcome to Brand Forward
Join to learn how to do Performance Marketing for Fashion & Lifestyle brands on September 29th at 10:00.
Agenda:
- Challenges of the ecommerce landscape in 2022
- Solution part 1: Adapting your paid advertising to the new reality
- Solution part 2: Integrating Klaviyo’s customer first marketing in the mix
- Implementing the solution to win on Black Friday
The all-in-one event will bring you closer to leading strategies and performance marketing & mailing structures to make your business great online.
Get your invite here
After we’ve received your information we’ll send you an invite to the webinar and keep you posted on the details.
Book this in your agenda: September 29th at 10:00
Landing x Klaviyo webinar: Winning online with advertising and first party data
What can you expect?
Performance Marketing structures that work for brands in ’22 and ’23
Tools & Strategies to win customers online profitably with a high LTV
Managing and using first party customer data to improve your advertising efforts
Increase Lifetime Value and ROI through customer segmentation
Full actionable planto ace Black Friday and the End of the Year
How to integrate Klaviyo in your performance marketing structure
Hosted by
Learn more on how to grow your Fashion or Lifestyle Brand Online
Some Early tips
1. No more ROAS, focus on MER 🤯
Stop focusing on ROAS (Return on ad spend). It does not make sense anymore, the metric is meaningless. Start focusing on how efficiently you are spending your advertising budget VS your total revenue (MER= Total revenue / adspend).
2. Use on-platform optimisations with on-platform metrics 🛠
Stopped allocating budgets based on revenue metrics. In-platform metrics (Clickthrough rates, cost per click, Viewthrough rates,..) to optimise our campaigns are the way to go.
3. Power to the creative… 🎑
The times of letting the algorithm do the heavy lifting are over. As platforms became less performant, creative became king(if it wasn’t already). UGC (user generated content) and TikTok-like creatives are what mainly works best now. But…
4. Test, test, test… ✍🏻
… No 2 ad accounts are the same. Increased testing output on all levels (Creative, audiences, platforms).
5. 1st party data is the holy grail of your marketing efforts 📧
By using tools like Klaviyo we now focus heavily on growing our clients’ first party assets (Email/SMS/Website metrics). By using the collected data in automatic email flows, email campaigns, customer segmentation exercises the data becomes very usefull.
Learn more on how to grow your Fashion or Lifestyle Brand Online
Is the Landing x Klaviyo team the right party to inform me?
maybe… because of all the clients we help?
or because of what they think of us!
Get your invite here
After we’ve received your information we’ll send you an invite to the webinar and keep you posted on the details.
Book this in your agenda: September 29th at 10:00
Landing x Klaviyo webinar: Winning online with advertising and first party data