Nathalie Vleeschouwer approached Landing to increase the performance of their webshop on international markets.
We investigated the specificities of the Filles A Papa customers and fans. This was essential since a big part of their (big) fanbase is not a buying customer.
We built and optimize two structures: one focused on their customer base, and one focused on international audiences:
- the international structure is more product focused and contained more nuances based on our expansion strategy
- the customer structure is more brand focused
Since we started we have grown the webshop by over 200% focusing on expensive products with average order values above 300 euro. Together we are scaling the brand’s online sales across the world with a ROAS (over all sales) above 20.
Filles A Papa was one of our first brands we had with a very international focus. Throughout the years of our collaboration we’re really able to create a great collaboration design and campaign wise. And thanks to the rigid structure we’re able to pull of a very international cosmopolitan approach.
Filles A Papa always strike us with the novely in their visuals, a real treat to the eye.