Landing X Lifestyle

How we help Lifestyle business.

Lifestyle = Feelings

Lifestyle products focus on evoking emotional connections between a consumer and that consumer’s desire to join a group. Products that lend themselves to lifestyle are linked to Beauty, Home & Decor, Sports and Animals.

In order to identify the best approach for your Lifestyle product (or service) we need to fully understand the positioning of the brand and the emotions it evokes with its customers. The digital approach must be a seamles extension of the offline business and positioning.

Luckily you can count on our experience as a best-in-class partner for your brand. Thanks to our (1) extensive industry expertise, (2) our tested four-step approach and (3) superior benchmarking capabilities we’re the best a brand can get.

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Some of our Clients

We work with Lifestyle clients from all over Europe (Belgian, Dutch, French, Italian and the Nordics). Thanks to working with a variety of end brands we’ve optimized our structures and campaigns ROI.

Industry Expertise

Over the years we have been able to collect a lot of data about lifestyle brands. We constantly benchmark our clients against their peers, and always aim for the highest level.

Our customers actually benefit from the mistakes others have already made. Our many years of digital experience in the sector makes us a valuable partner to strengthen your brand.

We are happy to share our knowledge and expertise in this dynamic sector during an informal conversation.

Lifestyle eCommerce Data

Expected share of eCommerce in industries in the US by 2023
38,7% - Apparel & Accesoires
32,3% - Furniture & Home
48,9% - Office equipment & supplies
47,9% - Toys & Hobby

Biggest eCommerce markets in Europe on Home & Deco

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Verenigd Koninkrijk
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Duitsland
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Frankrijk
Median Conversion Rate
0,7% - Furniture
1,8% - Home & Garden
2,3% - Pet Care

https://www.growcode.com/blog/ecommerce-conversion-rate/

https://www.emarketer.com/content/how-three-established-ecommerce-industries-stay-relevant

https://www.statista.com/chart/14771/e-commerce-sales-of-furniture/

Our tested four-phased approach

1. Top Of the funnel

= Does not know your brand

Here we focus only on people who have never interacted with our brand before this time. Here we exclude all people who: involved in previous social interaction, visited the website, etc.

Purpose: Introduction of brand
Success: Engagement

Most important channels

  • Facebook
  • Instagram
  • Pinterest

2. Middle Of the funnel

= Knows your brand, but isn’t interested (yet)

Aimed at people who have shown interest but have not yet had enough contact to make a purchase.

These are usually people who have shown engagement on Social Media or Search but have not yet visited the website, or people who have visited the website but did not click on products.

Goal: Converting interest into interaction
Success: View Content

Most important channels

  • Instagram
  • Google Shopping
  • Google Ads

3. Bottom Of the funnel

= Know your brand, and might be intersted

Here we are targeting people who have viewed products on the website but not purchased or added products to their cart but not completed their order.

Purpose: To persuade to Purchase
Success: Add to Cart & Checkout

Most important channels

  • Facebook
  • Instagram
  • Google Ads
  • Mail

4. Repeat Customer funnel

Knows your brand, and is intersted

Here we are targeting people who have bought in the past 7-30-90-180 days with different offers / upsells.

Low hanging fruit! Bringing in a new customer is 25 times more expensive than keeping an existing one.

Purpose: Returning customer or promoter
Success: Second purchase

Most important channels

  • Facebook
  • Instagram
  • Mail

Benchmarking

There are no other Performance Agencies out there that can do the benchmarking that we do.

Thanks to the fact that we manage so many lifestyle clients we’re perfectly capable of seeing where things go wrong (or are on top of the game) so we can focus on the things that matter.

Ever wondered if it’s your collection, your advertising or the general commercial mood that is  driving your current results? Well we’re here to tell you that in a spot second.

Critical Data to Benchmark

Advertising engagement rate
4,2%
Advertising Outbound conversion rate
2,3%
Webshop Add To Cart rate
4,8%
Webshop Conversion rate
1,2%
Webshop Average Order Value
240 Euro
Facebook ROAS
x8,3
Google ROAS
x28,3

Fashion Case Studies

Fashion Content Hub

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