Fashion – Men & Women
Nathalie Vleeschouwer approached Landing to increase the performance of their webshop. “Thanks to” Covid-19 the webshop had made their webshop an important part of their business, and now sought a partner to keep up the good work.
Nathalie Vleeschouwer was new to Performance Marketing (=digital marketing optimized for getting online sales at attractive cost levels) so we needed to set-up all the analytics and data systems to ensure we would thoroughly understand how the customers interact with the brand.
To optimize our Performance Marketing results:
- We built and optimize a personalized structure to maximize the customer life time value of both existing and new customers.
- We adapt and optimize the campaigns within the structure to ensure it resonated with their fanbase and attracted new customers
- We perform several weekly tests to maximize the conversion rate and return on ad spend, thanks to our unique benchmarking capabilities
In order to make this even more interesting we also have a second funnel for Nathalie’s second brand “Fragile” which is a pregnancy wear brand with as you can guess a very different approach.
Together we’ve helped continue the store grow online with impressive numbers. We’re not able to share all numbers but yearly growth is at above 50% with a ROAS (over all sales) above 30.
We love our collaboration with Nathalie Vleeschouwer. Thanks to our business relation over the past years we’ve been able to really understand what the brands stands for and what works best for them. Thanks to their strong internal organisation the process of working together works like a clock. They are able to build great campaigns and visuals while we make sure they work well online.