An overview of the market with a focus on social media metrics and data.

What will you find in this Report?

In this report you find an overview of the social performance of over 125 European Beauty brands based on data from February ’21. 

It includes market insights and company specifics for the social performance in terms of:

  • Total followers as a measure of fanbase size
  • Engagement rate as a measure for the quality of the fanbase
  • Total grade as a measure of social influence

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