The report is really a deep dive into how the European Fashion & Lifestyle scene is doing on social media.  You’ll get a general overview as well as a detailed position of each brand in the market.

We specifically rank all brands (per country) on following metrics:

• Combined FB & IG amount of followers. For some this might be a vanity metric, but our experience learns it still provides good insights into reach. Certainly in combination with the other FB & IG metrics.
• Engagement rate, which measures the level of interaction between a brand and its followers on Instagram. Take into account that the higher the amount of followers the harder it gets to keep high engagement.
• Total grade, which measures a Brand’s influence on Instagram based on a variety of metrics. If you have an A or B rank you are more influential than a C rank brand.
• Followers evolution, which looks at the % change of combined FB & IG followers vs last year (only for the brands that were included in last year’s report).
• TikTok insights, focused on followers and likes, of Brands on TikTok.
• Pinterest insights focused on monthly views of Brands on Pinterest.

Would you like to know how the entire European Fashion industry (with country reports for Belgium, Netherlands, France, Spain and Italy) is evolving and where you stand between your competitors.