Children's fashion brand · Retail to online
AO76: from physical retail to digital growth, roots intact
Double-digit growth, month after month.
In short
- AO76 is a Belgian children's wear brand that wanted online growth without losing focus on store expansion.
- After two failed agency collaborations it needed a partner who understood both the brand and the business model.
- Since 2022 the webshop has grown by double digits month after month and has become a pillar of the commercial strategy.
The facts
- Brand
- AO76
- Category
- Children's fashion brand
- Partner since
- 2022
- Channels
- Meta Ads, Klaviyo, Shopify CRO, audience analysis
- Markets
- Belgium
The challenge
AO76 wanted online sales to grow without taking focus away from the expansion of its physical stores. After two collaborations with other agencies that did not work, it looked for a partner who understood the brand and the business model.
What we did
- A personalised ad structure: emotional stories for parents, aspirational images for kids
- Marketing automation in Klaviyo
- CRO improvements on Shopify
- Structured audience refinement to raise relevance and conversion
- Weekly syncs with the AO76 team
Results
What changed
Double digits
sustained growth, month after month
Meta + email
campaigns running with clearly visible return
Pillar
the webshop is now a key part of the commercial strategy
A076 - Gaspard Poelman CEO - L'humilité au service de son équipe et de sa croissance - FR
Gaspard Poelman van AO76 - NL - Over vertrouwen van de familie, leren om een team aan te sturen & de groei van hun kanalen.
From the brand
Images: AO76
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