AO76.

As a digital marketing agency for fashion, beauty & lifestyle brands, Landing Partners helped AO76-an independent kidswear label-scale online with a smart, parent-focused strategy and consistent double-digit growth.

ScopeChildren Brand | From physical retail to digital growth-without losing their roots
ClientAO76
Durationsince 2022
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AO76 case study

Finding the right digital partner to grow online while scaling retail

AO76, a Belgian kidswear brand with a loyal customer base, wanted to boost online sales without losing focus on their physical retail expansion. After two unsuccessful agency collaborations, they were looking for a partner who truly understood both their brand and their business model-and could turn that into results.

Building a full-funnel digital system tailored to the parent–child dynamic

We designed a digital strategy rooted in how parents and kids shop together. Our team built a personalized ad structure focused on emotional storytelling for parents and aspirational visuals for kids. We combined this with marketing automation in Klaviyo, CRO improvements on Shopify, and structured audience refinement to boost relevance and conversions. Weekly syncs ensured tight coordination with the AO76 team.

From trial to trusted partner-with consistent double-digit growth

Since our collaboration began, AO76 has seen steady double-digit growth month after month. Our campaigns now run across Meta and email with clear ROI visibility, and the webshop has become a key pillar in their commercial strategy. What started as a test quickly turned into a long-term partnership.

Gaspard Poelman, CEO of AO76, joins the We Love Belgian Brands podcast to talk about leading with humility, growing a team, and scaling a kidswear brand. (Interview in French)