Performance partner for fashion, beauty & lifestyle brands
The performance team that plugs into yours
We run paid media, email and conversion for 40+ brands, and we tell your team why something works, so the next campaign starts smarter than the last.
- Since
- 2019
- Brands
- 40+
- Specialists
- 15+
- We speak
- NL · FR · EN
- Atelier Content
- Nathalie Vleeschouwer
- Wasted Paris
- AO76
- Oy Care
- KALANI Home
- Carine Gilson
- INDEE Collection
- Gigue
- dão
- BRONN
- Lore Van Keer
In short
Landing Partners is a performance marketing agency for fashion, beauty and lifestyle e-commerce brands. A dedicated brand manager and media buyer work alongside your marketing or e-commerce team, backed by specialists in creative, email, conversion and development. Together they cover paid advertising, Klaviyo email and Shopify conversion, per market, with reasons attached to every result. The team works with clients in Dutch, French and English.
Two ways in
Where is your webshop today?
We have a marketing or e-commerce team
You want a partner who adds reasoning, structure and capacity to the people you already have, across more than one market.
How we plug inStartup programmeWe are building our first serious webshop
You are founder-led and sell under about €10,000 a month online. Our startup programme gives you a lighter scope, a lower fee and the same team.
The startup programmeWhat brand teams ask us for
Less output. More reasons.
Most teams that call us already get plenty of ads and reports. What they miss is someone who can say which creative worked, for whom, and what to do next.
Recommendations instead of data dumps
Every bi-weekly session ends with decisions: what we scale, what we stop, what we test next and why. Reports follow the decisions, they do not replace them.
A creative library that learns
We sort your ads by concept, not by file name: ambassador, complete look, detail shot, UGC. After a few weeks your team knows which concept earns its budget at which stage of the funnel.
A funnel and a budget per market
France is not Germany. Each market that deserves it gets its own campaigns, its own targets and its own budget decision, so you can scale one country while holding another.
One senior person who knows your brand
Your brand manager is your contact, your planner and your second opinion. No account manager in between, and no rotating juniors.
Who does whatWork
Results, with the problem attached
12European countries with consistent salesWasted Paris
Read the case
+82%April revenue year over year, across six marketsCarine Gilson
Read the case
+108%revenue year over yearKALANI Home
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+92%revenue year over year in May 2026Oy Care
Read the case
+62%online sales, with three new markets in a yearAtelier Content
Read the case
8.65xmarketing efficiency ratio, against a target of 7xINDEE Collection
Read the case
“Our archive sale generated over €138K, three times last year's result. Landing doesn't just manage our ads, they think strategically about what each campaign needs to achieve.”
“+82% revenue in April, +50% year-to-date. The team is proactive, precise, and always brings solutions, not just reports.”
Ways to start
One team. The scope is what varies
Every brand gets the same team: brand manager, media buyer and our creative, email and conversion specialists. What changes per brand is how much of the work each of them takes on.
A call, then a proposal
One conversation about goals, markets and team is enough for a proposal, because we bring a system that works. Want us to look at your accounts first? That is optional.
How we workPerformance partnership
Paid media, email and conversion as one plan, run by your brand manager and media buyer with our specialists behind them.
For brand teamsScope to fit your team
Creative, email and conversion are always at the table. Where your own people execute, our specialists advise. Where you lack hands, they do the work.
How scope worksMarket pilot
Open or fix one country with its own funnel and budget, and judge us on that.
International growthWhat is included
Insights always. Execution when you ask.
Every brand gets our input on creatives, organic content and email. Making, writing and posting them stays with your team, unless you add it.
Always included
- Paid advertising: we build, run and optimise the campaigns ourselves
- Creatives: which concepts work, what to make next, briefs and feedback on your assets
- Organic content: what the data says resonates, and how organic and paid should support each other
- Email: insights on calendar, segments and flows, and what to send to whom
- Webshop: where visitors drop off and which fixes come first
Not included, available on request
- Producing creatives: shoots, edits, design and video
- Planning and posting your organic social content
- Writing, designing and sending your emails
- Building webshop changes and development
Need hands as well? Our creative, email and development specialists work by the hour or as an agreed add-on.
Beyond fashion
Beauty and supplements run on different rules
Lower baskets, repeat purchase, and claims you are not allowed to make. Our beauty and health lead ran performance marketing at Karo Healthcare before joining us.
Beauty & supplements
“We launched in November 2025. Within 6 months Landing helped us go from burning cash every month to our first profitable month, with the data clarity and structure we needed to know exactly when to scale and when to hold.”
Monthly benchmark
Was it you, or was it the market?
Because we see 40+ fashion, beauty and lifestyle webshops every day, we can tell a bad month for one brand from a bad month for everyone. We share that view every month.
Get the benchmarkThe team
Real people on your brand
A team of 15+ specialists who only work on fashion, beauty and lifestyle brands. You talk to the person who makes the plan and the person who runs the account.
Meet the team
Podcast
24 founder interviews on our own podcast, in French
The Landing Podcast is our French-language interview series with founders of fashion and beauty brands such as Carel, Oh My Cream, Patine and Wasted Paris. Dutch speakers can hear us and our clients on We Love Belgian Brands.
Landing Podcast
- HIRCUS : une marque de cachemire masculine qui se réinvente pour les femmes
- SOI PARIS : des imprimés à cœur, une aventure B-Corp entre sœurs
- LOUISE DAMAS : et si on réussissait autrement ?
- FUDOON : entre amitié, audace et mono-produit
On We Love Belgian Brands
- Haal meer ROI op je advertenties & laat je e-commerce op een slimme manier groeien. In gesprek met Anthony & Xaveer van Landing Partners
- NATHALIE VLEESCHOUWER
- KALANI HOME
- ATELIER CONTENT
FAQ
The short answers
What does Landing Partners do?
Landing Partners is a performance marketing agency for fashion, beauty and lifestyle e-commerce brands. We run paid advertising on Meta, Google and TikTok, email marketing in Klaviyo and conversion optimisation on Shopify, and we coach in-house teams on creative and growth decisions. We have been doing this since 2019 from Ghent, Belgium, for 40+ brands.
Who is Landing Partners for?
Brands in fashion, beauty, supplements and lifestyle that sell through their own webshop. Our best fit is a brand with a marketing or e-commerce manager in house, ambitions in more than one market, and a webshop that already matters commercially. Young brands can join the startup programme.
Do you replace our team or work next to it?
Next to it. You get a brand manager and a media buyer who join your team's rhythm, and specialists for creative, email and CRO when you need them. Your team keeps the brand; we turn it into performance.
Can we take just one service?
We work as one team, because the ad, the email and the page are one journey for your customer. So creative, email and conversion specialists are always involved. What varies is the scope of their work: from insights and input only to doing the execution. See how scope works.
How do you charge?
Either a fixed monthly fee, a fixed fee plus a share above an agreed revenue baseline, or a lower base with a share of agreed growth. We agree upfront how growth is measured, including returns and net versus gross sales.
How fast can you start?
From a yes to live campaigns usually takes about two weeks, including access, onboarding and a handover with your previous agency if there is one.
Start with a conversation
Thirty minutes on your goals, markets and team. If there is a fit, you get a proposal built on the system we run for 40+ brands.