Shoe brand · International
Atelier Content: from hesitant to high-performing in footwear
+62% online sales, with three new markets in a year.
In short
- Atelier Content was careful about digital, and two earlier agencies had not delivered.
- Since 2023 we work on two tracks: retention for existing customers through Klaviyo and Shopify, and Meta campaigns per region for new markets.
- Online sales grew 62% and the brand entered three new European markets within a year.
The facts
- Brand
- Atelier Content
- Category
- Shoe brand
- Partner since
- 2023
- Channels
- Meta Ads, Klaviyo, CRO on Shopify
- Markets
- Belgium plus three new European markets
The challenge
Footwear is a hard category online: fewer cross-sells, longer decisions and a higher barrier to convert. The brand was cautious about digital, and two earlier agencies had not delivered.
What we did
- Existing customers: retention flows in Klaviyo, CRO changes on Shopify and decisions based on data
- New markets: Meta campaigns per region, with brand-led messages that fit the aesthetic of the label
Results
What changed
+62%
online sales
3
new European markets within a year
Email
consistent retention revenue through Klaviyo
Meta
steady flow of new customers
ATELIER CONTENT - Nele Content (Designer & founder) over stap per stap groeien, het creatief proces & haar team.
From the brand
Images: Atelier Content
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