Atelier Content.
As a digital marketing agency for fashion, beauty & lifestyle brands, Landing Partners helped Atelier Content grow 62% online and expand into 3 countries with a smart international strategy within a year.
Scaling footwear online requires trust, precision-and the right partner.
As a handcrafted shoe label, Atelier Content was cautious about going all-in on digital. Footwear e-commerce has its own complexities: no easy cross-sells, longer decision cycles, and a higher bar for conversion. After trying two other agencies without success, they needed a strategic partner who truly understood both their brand and the business dynamics behind selling premium shoes online.
A dual approach: nurturing loyalty, expanding internationally.
We built a tailored digital framework split into two tracks: One focused on existing customers with retention-driven email flows (via Klaviyo), CRO tweaks on Shopify, and data-led insights. The other targeted international markets with Meta campaigns optimized per region, using brand-first messaging that stayed true to Atelier Content's aesthetic. Each audience got its own path-ensuring relevance, resonance, and results.
From careful first steps to confident international expansion.
Since launching our collaboration, Atelier Content has seen a 62% increase in online sales and expanded into three new European markets. Email flows now drive consistent retention, while Meta campaigns continue to bring in high-quality new customers. What began as a cautious experiment has grown into a long-term partnership built on mutual trust and measurable success.
Nele, founder of Atelier Content, shares her journey of growing a shoe brand step by step - from the creative process to building a team and scaling internationally. (Interview in Dutch)
