Nathalie Vleeschouwer.
Landing Partners, digital marketing agency for fashion brands, helped Nathalie Vleeschouwer transform a strong physical retail base into one of Belgium’s top-performing fashion webshops.
Scope
Client
Duration
A brand with own stores and retailers presence needed digital acceleration.
Nathalie Vleeschouwer is a well-established Belgian fashion label with a loyal customer base, owned retail stores, and a solid wholesale network. But like many lifestyle brands built pre-digital, they had no in-house digital team—and no clear structure to scale their online business. The opportunity was there: strong brand recognition, retail-generated data, and an existing fanbase. The question was how to turn those assets into digital performance.
We built a digital system that respects the brand and drives real results.
We started by translating their physical retail strengths into online levers. We mapped customer behavior, synced CRM and webshop data, and created campaigns that mirrored the in-store experience—personal, intentional, and brand-authentic.
Meta Ads to convert both new and returning shoppers
Klaviyo automation built from real customer insights
Continuous CRO improvements on Shopify
Weekly reporting and strategy syncs to stay agile
The result was a digital machine tuned for performance in their home market—without ever compromising the tone, style or integrity of the brand.
A leading webshop powered by a legacy brand.
Today, Nathalie Vleeschouwer is one of the best-performing fashion webshops in Belgium. Revenue continues to grow year after year, and the brand’s digital operation is now as solid as its retail foundation. With proven performance in place, we’re already planning the next phase: international scaling.
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