Nathalie Vleeschouwer.
Landing Partners helped Nathalie Vleeschouwer transform a strong physical retail base into one of Belgium's top-performing fashion webshops.
A brand with own stores and retailers presence needed digital acceleration.
Nathalie Vleeschouwer is a well-established Belgian fashion label with a loyal customer base, owned retail stores, and a solid wholesale network. But like many lifestyle brands built pre-digital, they had no in-house digital team-and no clear structure to scale their online business. The opportunity was there: strong brand recognition, retail-generated data, and an existing fanbase. The question was how to turn those assets into digital performance.
We built a digital system that respects the brand and drives real results.
We started by translating their physical retail strengths into online levers. We mapped customer behavior and synced CRM and webshop data. Based on these insights, we created campaigns that mirrored the in-store experience - personal, intentional, and true to the brand. Meta Ads to convert both new and returning shoppers, Klaviyo automation built from real customer insights, continuous CRO improvements on Shopify, and weekly reporting and strategy syncs to stay agile.
A leading webshop powered by a legacy brand.
Today, Nathalie Vleeschouwer is one of the best-performing fashion webshops in Belgium. Revenue continues to grow year after year, and the brand's digital operation is now as solid as its retail foundation. With proven performance in place, we're already planning the next phase: international scaling.
Felix Bevernage of Nathalie Vleeschouwer joins the We Love Belgian Brands podcast to talk about building a fashion brand with strong retail roots and scaling it digitally. (Interview in Dutch)
