Fashion brand · Retail to online
Nathalie Vleeschouwer: turning a retail legacy into digital leadership
Since 2021 one of Belgium's best-performing fashion webshops.
In short
- Nathalie Vleeschouwer is an established Belgian label with its own stores, a solid wholesale network and loyal customers, but had no internal digital team.
- Since 2021 we translate those retail strengths into online levers with Meta Ads, Klaviyo and Shopify CRO.
- The webshop is now one of the best-performing in Belgian fashion and revenue grows year after year.
The facts
- Brand
- Nathalie Vleeschouwer
- Category
- Fashion brand
- Partner since
- 2021
- Channels
- Meta Ads, Klaviyo, Shopify CRO, CRM and webshop data integration
- Markets
- Belgium; international expansion planned
The challenge
An established label with loyal customers, own stores and a solid wholesale network, but no internal digital team or structure to grow online. The opportunity sat in brand awareness, retail data and an existing fan base. The question was how to turn those into digital results.
What we did
- Retail strengths translated into online levers
- Customer behaviour mapped, CRM and webshop data synchronised
- Campaigns that mirror the in-store experience: personal, purposeful and true to the brand
- Meta Ads for new and returning shoppers
- Klaviyo automation based on real customer insight
- Ongoing CRO on Shopify
- Weekly reporting and strategy sessions
Results
What changed
Top tier
one of the best-performing fashion webshops in Belgium
Year on year
revenue growth every year since the start
Next
international scaling is the planned next phase
NATHALIE VLEESCHOUWER
NATHALIE VLEESCHOUWER - Felix Bevernage
From the brand
Images: Nathalie Vleeschouwer
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