Streetwear brand · International
Wasted Paris: out of the home market, into 12 countries, same brand
12 European countries with consistent sales.
In short
- Wasted Paris had a loyal following in France and rising ad costs at home.
- Since 2021 we run a cross-market setup with localised Meta campaigns, multilingual email flows and creatives tested per region.
- The brand now sells consistently in 12 European countries, with revenue up 175% in Germany, Spain and Benelux.
The facts
- Brand
- Wasted Paris
- Category
- Streetwear brand
- Partner since
- 2021
- Channels
- Meta Ads, email, CRO, budget allocation
- Markets
- 12 European countries; key regions Germany, Spain, Benelux
The challenge
Wasted Paris had a loyal following in France and wanted to grow across borders. The question was how to scale internationally without watering down a creative identity that is the whole point of the brand. Rising local ad costs and a fragmented digital setup made profitable growth outside France hard.
What we did
- A pan-European, cross-market strategy built on streetwear culture and data
- Localised Meta campaigns per market
- Multilingual email flows
- Creatives adapted and A/B tested per region
Results
What changed
12
countries activated, with consistent sales in each
+175%
revenue in key regions: Germany, Spain and Benelux
+45%
return on ad spend across campaigns
+60%
email revenue
WASTED PARIS : Cohérence et passion, les clefs d’un succès durable
From the brand
Images: Wasted Paris
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