Wasted Paris.
Landing Partners is the digital marketing agency behind Wasted Paris' international growth. With a pan-European strategy tailored to fashion e-commerce, we help them scale across multiple markets.
Breaking out of the home market without losing brand identity
Wasted Paris had grown a loyal following in France, but hitting the next stage meant crossing borders. The challenge: how do you scale internationally without diluting your brand's creative DNA? Rising local ad costs and fragmented digital infrastructure made it difficult to scale profitably beyond their home market.
A pan-European digital strategy tailored to streetwear
We crafted a cross-market strategy rooted in streetwear culture and driven by data. From localized Meta campaigns and multilingual email flows to A/B-tested creatives adapted per region-we built a scalable engine for international growth. Our team handled everything: ad setup, budget distribution, CRO, and ongoing optimization.
12 countries activated, double-digit growth secured
Wasted Paris now sells consistently in 12 European countries, with a 175% sales uplift in key regions like Germany, Spain, and Benelux. Campaign ROAS grew by 45%, and email revenue jumped 60% thanks to localized flows. We didn't just scale-we safeguarded the brand identity every step of the way.
Fang, co-founder of Wasted Paris, joined the Landing Podcast to talk about building a streetwear brand from a garage in Paris to international shelves - and the role of consistency and passion in making it last. (Interview in French)
