Lore Van Keer.
As a digital marketing agency for fashion brands, Landing Partners helped the jewerly brand Lore Van Keer grow their webshop and fill in-store agendas through a dual-performance strategy.
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For Lore Van Keer, digital isn’t just about webshop sales—it’s about brand building, showroom bookings, and shaping an omnichannel experience.
Lore Van Keer creates high-end, handcrafted jewelry—pieces you want to see, feel, and try on. That makes digital marketing a challenge: people don’t easily spend four figures online without a tactile moment. At the same time, strong online presence is critical to driving awareness, booking appointments, and making the brand accessible. The goal? Grow the webshop for casual collections and fill in-store agendas with serious buyers.
Boosting online sales while driving offline appointments.
We crafted a dual-performance setup:
For the webshop, we focused on introducing the brand and converting visitors on more accessible, casual pieces.
For in-store traffic, we implemented campaigns focused on Google Search and retargeting, optimized to drive bookings in Antwerp, Ninove, and Knokke.
Our mix was more technical than usual: we ensured tracking for all appointment types, optimized flows for each funnel step, and ran Google Ads with precision to target search intent. Meanwhile, Meta campaigns supported brand-building and remarketing. Everything fed into clean dashboards so Lore’s team could monitor results in real-time.
Showroom calendars filled. Webshop revenue rising.
Lore Van Keer now sees a significant portion of in-store bookings generated directly through digital campaigns. From Antwerp to Knokke, showroom agendas are filling steadily. Meanwhile, the webshop has evolved into a valuable sales channel—especially for entry-level and gifting pieces. Beyond direct revenue, Lore’s digital presence now plays a central role in introducing the brand and nurturing long-term customer relationships.
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