Carine Gilson.
Carine Gilson is a Brussels silk couture house whose pieces have been worn by Rihanna, Kate Moss, Bella Hadid, Naomi Campbell, and Kristen Stewart. Landing Partners helps translate that cultural prestige into direct-to-consumer growth - with revenue up 82% year-over-year across six international markets.
Decades of editorial prestige. The challenge: turning it into digital revenue.
Carine Gilson has dressed some of the most recognised women in the world - Rihanna in Vanity Fair, Kate Moss in W Magazine, Bella Hadid in Elle, Naomi Campbell in Town & Country, Penelope Cruz in Vogue. The brand's silk lingerie and nightwear, crafted from Lyon silk and Caudry lace, has earned its place in the highest tiers of fashion culture since 1990. But editorial fame doesn't automatically translate into e-commerce revenue. The challenge was building a digital acquisition engine worthy of the brand - across six international markets with fundamentally different buying behaviours - without ever cheapening what makes Carine Gilson exceptional.
A market-by-market strategy built for a brand that doesn't compromise.
We built a multi-market Meta structure that allocates budget dynamically per region - concentrating spend where buying intent is highest and pulling back when signals weaken. Each market gets its own targeting logic: conversion-focused in the US, awareness-first in Japan, gifting-led in the Middle East. We layer this with careful creative management - keeping iconic collection campaigns like Poudre and Louise active while introducing new visuals in sync with Carine's seasonal drops. The brand's visual identity is never diluted: every ad is curated to feel like an extension of the editorial world the brand already inhabits.
+82% in April. +50% year-to-date. A couture house scaling on its own terms.
April 2026 closed as the best April in Carine Gilson's digital history - up 82% versus the year before. Year-to-date revenue is up 50% compared to the same period last year. The marketing efficiency ratio runs at more than 27x - well above the 18x target. The US has become the dominant market, with Japan and the Gulf now generating consistent traction. For a brand where every piece is handcrafted and every image is intentional, that kind of growth is both rare and meaningful.
