About
Sparring partners for brand builders, since 2019
We started Landing Partners to help fashion, beauty and lifestyle brands turn a webshop into a real, profitable part of the business. That is still the whole job.
In short
- Landing Partners (Landing BV) is a performance marketing agency founded in 2019 and based in Ghent, Belgium.
- A team of 15+ specialists works for 40+ fashion, beauty and lifestyle e-commerce brands across Europe and the United States, as a Klaviyo, Google, Shopify and TikTok partner.
What we hold ourselves to
Three promises
Open and honest
You will be happy with us when results are good. So we say what we see, including when it is not what you hoped to hear.
Hands on
We are here to move things, not to make slides. If a page needs changing, we change it or sit with the person who does.
Respect for the brand
Performance that cheapens the brand is a loss dressed up as a win. Your brand world is the brief.
- Founded
- 2019
- Brands
- 40+
- Team
- 15+
- Languages
- NL · FR · EN
- Partner of
- Klaviyo, Google, Shopify, TikTok
How we pick your team
The right expertise, and people who love your brand
When we put a team on a brand we ask two questions. The best result comes from combining both answers.
1. Who is the best fit in expertise?
Your category, your markets, your channels and the stage your webshop is in decide which brand manager, media buyer and specialists know the problem best.
2. Who is most fond of your brand?
How good someone is matters, and so does how well they understand the brand. People who get it enjoy the work more, are better at it, want to keep improving it and put more love into it.
The team
The people on your brand
No account managers in between. You talk to the person who makes the plan and the person who runs the account.
Anthony Bafort
Co-founder
After years as a strategy consultant at Deloitte and Monitor, Anthony co-founded Landing in 2019 with one conviction: fashion, beauty and lifestyle brands deserve a partner who speaks their language.
Charlotte Piérard
Team lead
Sharp, data-driven and always one step ahead. Charlotte joined in 2024 and was promoted to team lead within a year.
Xaveer Rumbaut
Beauty & health lead
Xaveer spent years leading performance marketing at scale, most recently as Head of Performance Marketing at Karo Healthcare. He brings that rigour to brands where cycles are fast.
Zhanet Klyasheva
Head of digital execution
Zhanet built her expertise at Foot Locker Amsterdam across Meta, TikTok, Snapchat and YouTube. She leads the digital execution team.
David Vandenbossche
Client relationships
Before Landing, David ran his own video strategy consultancy. He builds client relationships that last, where Landing becomes an extension of your team.
Marie Callemeyn
Brand manager
Fashion and marketing have been Marie's two passions since long before she could call them a career. She brings a careful eye for brands.
Sien Cox
Brand manager
Sien's path ran through editorial rooms and fashion showrooms. She understands how brand stories are told, and how brands lose their voice when the wrong people tell it.
Sarah Stas
Brand manager
After university Sarah worked with a beauty brand and realised she wanted to do this at scale, across multiple brands.
Anna-Maria Zhekova
Meta Ads specialist
Nearly four years at Landing doing one thing exceptionally well: making fashion brands perform online, with a sharp eye for creative.
Birdzhan Yalama
Meta specialist
Certified, experienced and obsessed with getting fashion campaigns right. He reads the algorithm changes so the team does not have to.
Nadya Nikolaeva
Meta campaigns
Awarded Best Young Digital Marketer for Pay-Per-Click in 2023. She builds and manages Meta campaigns with calm precision.
Anna Nikolaeva
Media buyer
Anna spent years in customer-facing roles before performance marketing. That background makes her media buying sharper and her creative strategies more human.
Buba Atanasova
Conversion & webshop
Buba started out writing for fashion publications. Now she applies that instinct to webshops: figuring out why visitors leave without buying, and fixing it.
“Landing Partners feels like a real partner, not an agency. They care about our brand the way we do, and the results speak for themselves.”
“We're maintaining 20%+ growth while most B2C businesses around us are struggling. I believe we're finding our real way into digital marketing: not spectacular, but authentic, resilient and strongly based.”
Podcast
24 founder interviews on our own podcast, in French
The Landing Podcast is our French-language interview series with founders of fashion and beauty brands such as Carel, Oh My Cream, Patine and Wasted Paris. Dutch speakers can hear us and our clients on We Love Belgian Brands.
Landing Podcast
- HIRCUS : une marque de cachemire masculine qui se réinvente pour les femmes
- SOI PARIS : des imprimés à cœur, une aventure B-Corp entre sœurs
- LOUISE DAMAS : et si on réussissait autrement ?
- FUDOON : entre amitié, audace et mono-produit
On We Love Belgian Brands
- Haal meer ROI op je advertenties & laat je e-commerce op een slimme manier groeien. In gesprek met Anthony & Xaveer van Landing Partners
- NATHALIE VLEESCHOUWER
- KALANI HOME
- ATELIER CONTENT
FAQ
About us, briefly
Who founded Landing Partners?
Anthony Bafort co-founded Landing Partners in 2019, after working at Deloitte and Monitor.
Where is Landing Partners based?
At Eedstraat 80, 9052 Ghent, Belgium. The team works with brands across Europe and in the United States.
Which languages does the team speak?
Dutch, French and English. Brand teams work with us in the language they prefer, and campaigns run in the language of each market.
How big is the team?
More than 15 digital marketing specialists: brand managers, media buyers, and creative, email, CRO and development specialists.
Which brands does Landing Partners work with?
More than 40 fashion, beauty and lifestyle brands, including Atelier Content, Nathalie Vleeschouwer, Wasted Paris, AO76, Oy Care, KALANI Home, Carine Gilson and INDEE Collection.
Meet the two people who would work on your brand
It starts with a look at your account.