Services · Email marketing
Email that earns from the customers you already have
Klaviyo flows, segments and campaigns, wired into the same plan as your ads so both tell one story.
In short
- Landing Partners is a Klaviyo Partner that builds and manages email marketing for fashion, beauty and lifestyle brands: welcome, abandoned cart, browse, post-purchase, win-back and replenishment flows, segmentation, a campaign calendar and attribution that lines up with paid media.
- Brand teams can keep writing their own emails while we handle structure and measurement.
What is in it
Email marketing, in practice
Flows
Welcome, abandoned cart, browse abandonment, post-purchase, win-back, VIP and replenishment.
Segmentation
By purchase behaviour, product interest and predicted value, so fewer people get everything.
Campaign calendar
Drops, sales and quiet weeks planned together with paid media.
List growth
Pop-ups, quizzes and opt-ins that fit the brand.
Deliverability
List health, sender reputation and send-time checks.
Measurement
Email revenue read next to ads and webshop, with one definition of attribution.
With your team
Who does what
If your team writes and designs the emails, we stay on structure, segments and measurement, and review the setup twice a year. Writing, designing and sending the emails is execution: your team does it, or you add it to the scope.
How we work
“April was our strongest month ever: +55% year-over-year. Landing helps us grow without losing sight of who we are as a brand. The data is always clear, the strategy always one step ahead.”
What is included
Insights always. Execution when you ask.
Every brand gets our input on creatives, organic content and email. Making, writing and posting them stays with your team, unless you add it.
Always included
- Paid advertising: we build, run and optimise the campaigns ourselves
- Creatives: which concepts work, what to make next, briefs and feedback on your assets
- Organic content: what the data says resonates, and how organic and paid should support each other
- Email: insights on calendar, segments and flows, and what to send to whom
- Webshop: where visitors drop off and which fixes come first
Not included, available on request
- Producing creatives: shoots, edits, design and video
- Planning and posting your organic social content
- Writing, designing and sending your emails
- Building webshop changes and development
Need hands as well? Our creative, email and development specialists work by the hour or as an agreed add-on.
FAQ
Questions we get
Do you only work with Klaviyo?
Yes. We migrate brands from Mailchimp and other tools to Klaviyo because of what it does with Shopify data.
Who writes and sends the emails?
Your team, by default. Our insights on calendar, segments, flows and measurement are always included. Writing and sending can be added on request.
Do you write in several languages?
We run multilingual flows, for example for Wasted Paris across 12 countries. Native copy comes from your team or a local writer where tone matters.
Is there a free check of our setup?
Yes, the Klaviyo email audit.
See what this would change in your account
Tell us where you stand in a first call. The proposal covers this service alongside the rest of your funnel.