Klaviyo Email Marketing for fashion & lifestyle brands That Keeps Customers Coming Back.

Email is the highest-ROI channel in fashion e-commerce - but only when it's built correctly.

Klaviyo email marketing for fashion & lifestyle brands
Why Klaviyo

We unlock the full potential of Klaviyo - not just the automations, but the data layer underneath.

Most fashion & lifestyle brands use Klaviyo as a sending tool. They set up a welcome flow, add an abandoned cart email, and call it a day. The brands that win treat Klaviyo for what it actually is: a full customer data platform.

We use Klaviyo's analytics to understand exactly how your customers behave: what they buy, when they buy, how often they come back, and when they are about to churn. We use that intelligence to propose the right emails, build the right segments, and determine the optimal send times for your specific audience - not based on generic best practices, but based on your actual customer data.

This means your email programme is never static. Every month, Klaviyo's data tells us what to do next - which segment to target, which flow to optimise, which campaign to send. We act on those signals so your email revenue keeps growing, month after month.

We are an official Klaviyo Partner.

What we do

Klaviyo as a Data Platform

Before we send a single email, we dig into your Klaviyo data. We analyse your customer purchase patterns, identify your most valuable segments, map your customer lifecycle, and use Klaviyo's predictive analytics to understand when individual customers are most likely to buy - and when they are at risk of leaving.

This data layer informs every decision we make: which flows to prioritise, how to segment your campaigns, what to say to whom, and when to say it. We use Klaviyo's built-in reporting, cohort analysis, and AI-powered send time optimisation to continuously improve performance - without guesswork.

Klaviyo Flows (Automated Email Sequences)

We build and optimise the core automated flows every fashion & lifestyle brand needs:

  • →Welcome flow - convert first-time subscribers into buyers
  • →Abandoned cart flow - recover lost revenue automatically
  • →Browse abandonment flow - re-engage window shoppers
  • →Post-purchase flow - drive reviews, upsells, and repeat purchases
  • →Win-back flow - reactivate lapsed customers before they are gone
  • →VIP flow - reward your best customers and increase lifetime value

Segmentation

We build audience segments based on purchase behaviour, product preferences, engagement level, and customer lifecycle stage. Klaviyo's data platform lets us go further than basic segments - we use predictive analytics to identify customers who are likely to buy again, customers who are at risk of churning, and customers who are ready to move into your VIP tier.

The right message to the right person at the right time drives revenue. Batch-and-blast newsletters do not.

Send Time Optimisation

We use Klaviyo's data to determine the optimal send time for your specific audience - not the generic "Tuesday at 10am" advice you read in every marketing blog. Klaviyo's AI analyses individual customer behaviour to identify when each subscriber is most likely to open and click. We activate this at both campaign and flow level, so every email lands at the moment your customer is most receptive.

Campaign Management

We plan, write, design briefs for, and send your email campaigns - aligned with your product launches, seasonal calendar, and promotional moments. We A/B test subject lines, send times, and content to continuously improve performance. Every campaign decision is informed by what Klaviyo's data tells us about your audience, not by gut feeling.

Our approach

Every decision driven by what your Klaviyo data tells us.

We start with a full audit of your existing Klaviyo setup - flows, segments, deliverability, list health, and data quality. We benchmark your performance against real fashion & lifestyle brand data we collect across our client base.

Then we build a 90-day roadmap to get your email programme performing at its potential. Every decision we make from that point forward is driven by what your Klaviyo data tells us - not by what worked for a different brand in a different category.

What you can expect
  • A complete Klaviyo data audit in the first two weeks
  • Core flows live within 30 days
  • Segment strategy built on your actual customer behaviour data
  • Send time optimisation activated at flow and campaign level
  • Revenue attribution tracked directly in Klaviyo
  • Email typically drives 20–35% of total e-commerce revenue when properly set up
  • A team that uses Klaviyo as a data platform, not just a sending tool
Atelier Content - fashion brand client of Landing PartnersNathalie Vleeschouwer - fashion brand client of Landing PartnersWasted Paris - streetwear brand client of Landing PartnersAO76 - children fashion brand client of Landing PartnersLore Van Keer - jewelry brand client of Landing PartnersFashion brand client of Landing PartnersFashion brand client of Landing PartnersFashion brand client of Landing PartnersAtelier Content - fashion brand client of Landing PartnersNathalie Vleeschouwer - fashion brand client of Landing PartnersWasted Paris - streetwear brand client of Landing PartnersAO76 - children fashion brand client of Landing PartnersLore Van Keer - jewelry brand client of Landing PartnersFashion brand client of Landing PartnersFashion brand client of Landing PartnersFashion brand client of Landing PartnersAtelier Content - fashion brand client of Landing PartnersNathalie Vleeschouwer - fashion brand client of Landing PartnersWasted Paris - streetwear brand client of Landing PartnersAO76 - children fashion brand client of Landing PartnersLore Van Keer - jewelry brand client of Landing PartnersFashion brand client of Landing PartnersFashion brand client of Landing PartnersFashion brand client of Landing Partners
FAQs

Common questions about email marketing

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