Beauty & supplements
Smaller baskets, repeat orders, and claims you cannot make
Beauty and health brands do not behave like fashion. The economics sit in the second and third order, and one wrong sentence gets an ad account restricted.
In short
Landing Partners runs performance marketing for beauty, skincare and food supplement brands as well as fashion. The work is led by a former Head of Performance Marketing at Karo Healthcare and covers compliant Meta, Google and TikTok advertising, Klaviyo replenishment and subscription flows, and conversion for products that cannot show before-and-after results. Oy Care grew 92% year over year; BRONN reached its first profitable month within six months of launch.
What is different
Four things fashion playbooks get wrong here
The first order is not the profit
We plan acquisition cost against the value of a customer over months, and build the flows that make that value real.
Proof beats polish
UGC with real results and expert voices carry these categories. Studio beauty shots rarely do.
Compliance is a creative constraint
Health claims, platform policies and restricted categories shape the copy from the first draft.
Retail and online have to get along
Pharmacy and store partners stay important. Online brings new customers and the data retail never gives you.
“We launched in November 2025. Within 6 months Landing helped us go from burning cash every month to our first profitable month, with the data clarity and structure we needed to know exactly when to scale and when to hold.”
“April was our strongest month ever: +55% year-over-year. Landing helps us grow without losing sight of who we are as a brand. The data is always clear, the strategy always one step ahead.”
Read more
From our insights
- Meta Ads for supplement and vitamin brands: advertising health products without getting restricted
- Klaviyo for supplement brands: subscription and replenishment flows
- CRO for supplement webshops when you cannot show before-and-after photos
- Meta Ads for skincare and beauty brands: benchmarks and creative strategy
FAQ
Questions we get
Do you only work with fashion brands?
No. Beauty, skincare, supplements and home brands are a growing part of our work. Oy Care, BRONN and KALANI Home are examples.
How do you deal with health claims in ads?
We write within the rules of the platforms and of EU health claim regulation, and we built a Health Claims Tool to check wording before it goes live.
What is different about marketing supplements?
The first order rarely pays for the acquisition. Subscription, replenishment and education sequences decide whether the brand is profitable, so email and offer structure matter as much as the ads.
We sell mostly through pharmacies or retail. Does online still make sense?
Usually yes, as a channel for new customers and for data you cannot get from retail. We plan online so it supports the retail partners instead of undercutting them.
Beauty or health brand with a team?
The intro call and proposal work the same way, with a lead who has run this category from the inside.