Services · Creative strategy
Know what to shoot next, and why
A creative workflow built on what the data says about concepts: ambassador, complete look, detail, UGC.
In short
- Landing Partners coaches in-house creative teams of fashion, beauty and lifestyle brands.
- We turn the ad library into a learning system by tagging and reporting creatives per concept, write briefs from performance data, and set up a planning, review and variant workflow so the brand produces better ads faster without losing its visual identity.
What is in it
Creative strategy, in practice
Concept reporting
Which type of creative works at which stage of the funnel and in which market.
Briefs from data
What to shoot or edit next, with references, hooks and formats.
Variant production, on request
New hooks, cuts and formats from your masters by our creative team, booked by the hour.
Review rhythm
A recurring ad review with your team, so learnings land where content is made.
Creators & UGC
Sourcing and briefing where real voices outperform studio work.
Brand guardrails
Nothing goes live outside the visual world you define.
With your team
Who does what
Your creatives stay the authors. We give them the scoreboard and the brief, and can take the repetitive variant work off their desk as an add-on.
How we work
“Every season we break a record. Landing keeps raising the ceiling on what we thought was possible, and they always explain the 'why' behind every move.”
What is included
Insights always. Execution when you ask.
Every brand gets our input on creatives, organic content and email. Making, writing and posting them stays with your team, unless you add it.
Always included
- Paid advertising: we build, run and optimise the campaigns ourselves
- Creatives: which concepts work, what to make next, briefs and feedback on your assets
- Organic content: what the data says resonates, and how organic and paid should support each other
- Email: insights on calendar, segments and flows, and what to send to whom
- Webshop: where visitors drop off and which fixes come first
Not included, available on request
- Producing creatives: shoots, edits, design and video
- Planning and posting your organic social content
- Writing, designing and sending your emails
- Building webshop changes and development
Need hands as well? Our creative, email and development specialists work by the hour or as an agreed add-on.
FAQ
Questions we get
How many creatives do we need per month?
It scales with media budget. A rough rule: one distinct creative per €300 of monthly spend, so €3,000 calls for about ten. Distinct means a different concept, not a new first second.
Why do small variations no longer work?
The ad platforms recognise near-identical assets and stop giving them budget. Variety of concept is what gets delivery.
Do you organise shoots?
We can, and we have a creative on the team who does. Most brands keep their own photographer and we brief what is missing.
See what this would change in your account
Tell us where you stand in a first call. The proposal covers this service alongside the rest of your funnel.