Monthly benchmark
Was it you, or was it the market?
Every month we compare how the fashion, beauty and lifestyle webshops we manage performed against the same month last year. One page, in your inbox.
In short
The Landing Partners benchmark is a monthly, aggregated view of 40+ fashion, beauty and lifestyle webshops in Belgium, the Netherlands and neighbouring markets. It shows what share of brands grew or shrank against the same month last year, how the year to date compares, and what moved the month.
In every edition
Four numbers and a paragraph
- Share of webshops above and below the same month last year
- Year-to-date change across the portfolio
- What happened to acquisition cost and conversion
- The two or three things that explain the month: weather, sales calendar, platform changes
If the market had a strong month and you did not, the cause is inside your account. If nearly half of all brands were down, it probably is not. Either way you know where to look.
FAQ
Questions we get
Which brands are in the benchmark?
The fashion, beauty and lifestyle webshops Landing Partners manages, more than 40 brands. Figures are only published in aggregate; no brand is named or identifiable.
What does it compare?
Each month against the same month a year earlier, and year to date, so seasonality does not distort the picture.
Who is it for?
E-commerce and marketing leads who have to explain a month to their management and want to know how much of it was the market.
Want the benchmark applied to your own account?
Once we work together, we set your months next to the market and show where the gap comes from.