International growth
One brand, several markets, a decision for each
Leaving the home market is where most accounts fall apart: one campaign, five countries, and no way of knowing which one pays. We build it so you can tell.
In short
Landing Partners helps fashion, beauty and lifestyle brands grow across borders with a campaign structure, targets and budget decision per market. Examples: Wasted Paris sells consistently in 12 European countries (+175% revenue in Germany, Spain and Benelux), Carine Gilson grew 82% across six markets including the US, Japan and the Gulf, and Atelier Content entered three new European markets within a year.
The method
How we open and run a market
Pick the market on evidence
Organic orders, wholesale presence, search demand and shipping reality decide the order of markets, not a map.
Give it its own funnel
Once spend is high enough, the market gets separate campaigns for new audiences, warm audiences and customers.
Fit the intent
Markets buy differently. For one couture house we run conversion in the US, awareness in Japan and gifting in the Middle East.
Localise what matters
Language in ads and email, payment and delivery messages on the page, creators people recognise.
Steer per market
Each country has its own blended target. We may scale Germany while holding France and leaving the UK alone.
Where we work
Based in Ghent, working across borders
We work with brand teams in Dutch, French and English. Spreading spend over several markets also softens local shocks: a bad news week in one country rarely hits all of them.
- Core markets
- Belgium, Netherlands, France, Germany, United Kingdom, United States
- Also active in
- Spain, Japan, the Gulf region
- Working languages
- Dutch, French, English
- Platforms
- Meta, Google, TikTok, Klaviyo, Shopify
Podcast
24 founder interviews on our own podcast, in French
The Landing Podcast is our French-language interview series with founders of fashion and beauty brands such as Carel, Oh My Cream, Patine and Wasted Paris. Dutch speakers can hear us and our clients on We Love Belgian Brands.
Landing Podcast
- HIRCUS : une marque de cachemire masculine qui se réinvente pour les femmes
- SOI PARIS : des imprimés à cœur, une aventure B-Corp entre sœurs
- LOUISE DAMAS : et si on réussissait autrement ?
- FUDOON : entre amitié, audace et mono-produit
On We Love Belgian Brands
- Haal meer ROI op je advertenties & laat je e-commerce op een slimme manier groeien. In gesprek met Anthony & Xaveer van Landing Partners
- NATHALIE VLEESCHOUWER
- KALANI HOME
- ATELIER CONTENT
FAQ
Questions we get
In which markets do you advertise?
Most of our work runs in Belgium, the Netherlands, France, Germany, the United Kingdom and the United States. For individual brands we also run markets such as Spain, Japan and the Gulf region.
Do we need a separate campaign structure per country?
Only where the spend justifies it. A market with enough budget gets its own funnel, so we can read it and steer it separately. Smaller markets are grouped until they earn their own.
Do you translate and localise creatives?
We brief and adapt creatives per region and run email flows in several languages. Your team or local creators supply the raw material where a native voice matters.
How do you decide where to invest next?
Per market, on the blended return of that market's webshop revenue against its media spend, not on platform-reported numbers alone.
Thinking about the next market?
Start with a market pilot: one country, its own funnel and budget, judged on its own numbers.