Services · Conversion optimisation
Fix the page before you buy more traffic
Product pages, ad landing pages, cart and checkout on Shopify, reviewed together with the campaigns that send the traffic.
In short
- Landing Partners improves conversion for fashion, beauty and lifestyle webshops on Shopify.
- We find where visitors from ads and email drop off, prioritise fixes by revenue impact and either spec them for your web team or build them ourselves: product pages, landing pages per campaign, cross-sell, social proof, checkout and mobile experience.
What is in it
Conversion optimisation, in practice
Leak analysis
Where visitors land, where they leave, by device and by traffic source.
Product pages
Sizing, imagery, reviews, badges and delivery promises that answer the doubt.
Landing pages for ads
A page that continues the message of the ad, built with your team in days.
Basket value
Cross-sell and bundles where they fit the brand.
Checkout & mobile
Fewer steps, local payment methods, speed.
Shopify development
Our developers build what your team cannot fit in, by the hour.
With your team
Who does what
Your web team keeps ownership of the shop. We bring the ranked list and the specs; who builds each item is agreed per sprint.
How we work
“Every season we break a record. Landing keeps raising the ceiling on what we thought was possible, and they always explain the 'why' behind every move.”
What is included
Insights always. Execution when you ask.
Every brand gets our input on creatives, organic content and email. Making, writing and posting them stays with your team, unless you add it.
Always included
- Paid advertising: we build, run and optimise the campaigns ourselves
- Creatives: which concepts work, what to make next, briefs and feedback on your assets
- Organic content: what the data says resonates, and how organic and paid should support each other
- Email: insights on calendar, segments and flows, and what to send to whom
- Webshop: where visitors drop off and which fixes come first
Not included, available on request
- Producing creatives: shoots, edits, design and video
- Planning and posting your organic social content
- Writing, designing and sending your emails
- Building webshop changes and development
Need hands as well? Our creative, email and development specialists work by the hour or as an agreed add-on.
FAQ
Questions we get
Which platforms do you work on?
Shopify is our home ground and we are a Shopify Partner. On other platforms we advise and your developers build.
Is CRO a separate service?
It is one seat in the team. Every brand we work with gets the conversion specialist's view on the webshop, next to paid media, creative and email. How much they do varies: from a ranked list your web team builds, to building the changes ourselves.
Do you run A/B tests?
Where traffic allows it. On smaller volumes we ship the fix and read before and after, which is more honest than an underpowered test.
Is there a free first look?
Yes, the webshop and CRO analysis.
See what this would change in your account
Tell us where you stand in a first call. The proposal covers this service alongside the rest of your funnel.