Startup programme
A lighter way in for brands that are just getting started
Today's starter is tomorrow's brand team. So we keep a programme for young brands: a smaller scope, a lower fee and the same people who work on the big accounts.
In short
The Landing Partners startup programme is for fashion, beauty and lifestyle brands with a live webshop under about €10,000 a month in online sales. It runs in three phases (get the data right, steer weekly, grow structurally), with one brand manager, a lower fixed fee, a short test period and a media budget from €1,500 a month. Brands move to the standard partnership once they pass that revenue level.
Why we do this
An investment in the brands we will work with for years
Several of the brands we run today started small with us. A full team behind a young webshop is too much, too early. No help at all means expensive mistakes with tracking, flows and the first ad euros. The programme sits in between.
“We launched in November 2025. Within 6 months Landing helped us go from burning cash every month to our first profitable month, with the data clarity and structure we needed to know exactly when to scale and when to hold.”
The programme
Three phases, in this order
Get the data right
Tracking, Shopify basics, the core Klaviyo flows and a clean first campaign structure. Until the numbers can be trusted, nothing else is worth scaling.
Steer weekly
A small set of numbers you look at every week, and a brand manager who tells you what to change. Bestsellers first, one market, no experiments for the sake of it.
Grow structurally
Budget goes up when the return holds. When your webshop passes about €10,000 a month, you move to the standard partnership.
What you get
- One brand manager as your contact, from the same team that runs our larger accounts
- Paid advertising on Meta, set up and managed
- Input and insights on your creatives, organic content and emails
- Advice on the core Klaviyo flows
- A webshop review with the fixes that matter most
- A fixed rhythm of check-ins and a shared chat channel
- Our monthly benchmark, so you know what the market did
- A lower fixed fee and a short test period
What is not in it
- A dedicated media buyer and specialists on call
- Creative production and shoots: you bring the imagery
- Writing your emails and posting your organic content
- More than one market
- Shopify development beyond small fixes
- Organic social, logistics or customer service
- A guarantee that month one pays for itself
Entry criteria
You can join when
- Webshop
- Live, on Shopify or moving there, and selling without ads, even modestly
- Online sales
- Under about €10,000 a month
- Media budget
- From €1,500 a month, for at least the test period
- Stock
- Enough depth in your bestsellers to feed growth
- Imagery
- Photos and video that look like your brand
- You
- A founder with a few hours a month and quick decisions
Not there yet?
Three things that cost little
One free analysis
Klaviyo, webshop and CRO, advertising, audience, creative or SEO. Pick the one that hurts most.
Choose an analysisGrowth coaching
A sparring partner for timing, tools, budget and the next step, by the session.
Growth coachingThe guides
Start with growth stages and ad budget by revenue level, written from what we see across our clients.
Growth stagesAd budget guideFAQ
Questions we get
Who is the startup programme for?
Fashion, beauty and lifestyle brands with a live webshop that sells less than about €10,000 a month online, and a founder who wants to build it into a real business.
How is it different from the full partnership?
The scope is lighter and the order is fixed: first the data and the basics, then weekly steering, then structural growth. You get one brand manager as your contact, a lower fixed fee and a short test period. Creative production, extra markets and development are not included.
How much advertising budget do I need?
Count on at least €1,500 a month in media, paid directly to the platforms. Around €3,000 a month gets you to results faster.
What happens when we outgrow it?
Once your webshop passes about €10,000 a month in online sales you move to the standard partnership, with a media buyer next to your brand manager and a wider scope.
We have not launched yet. Can we join?
Not yet. Launch first, sell your first orders without ads, and use the free analyses and guides in the meantime. We are happy to look at your webshop before you go live.
Do you guarantee results?
No. We tell you honestly after the test period whether we see a business case, and we would rather stop than keep billing a brand that is not ready.
Apply in four questions
Tell us where your webshop is today. If the programme fits, a brand manager gets back to you with the next step.