KALANI Home.
Landing Partners helped KALANI Home, Belgium's first organic and ethical home linen brand, turn a seasonal business into a year-round growth machine - delivering their best months on record, consistently.
A seasonal business that needed smarter spending, not just more of it.
KALANI Home had a loyal customer base and a strong product - certified organic linen made in Europe. But their digital performance was inconsistent. Budget was spread too evenly across the year, missing the high-intent peaks that drive the business and overspending in the months where demand simply isn't there. They needed a partner who understood the rhythm of their business and could build a strategy around it - not just manage ads.
Seasonal intelligence meets full-funnel execution.
We started by mapping three years of performance data to identify the exact moments where investment pays off. The result: a seasonal budget strategy that concentrates spend in peak months (June-July, November-December) and protects margin when buying intent drops. On top of that, we rebuilt the Meta account structure for cleaner acquisition signals, introduced Klaviyo email flows to maximise returning customer value, and set up weekly performance monitoring with clear CAC and MER targets per period.
Best months on record - every single season.
Since restructuring the account, KALANI Home has set new records repeatedly. Their best December ever followed by their best April, then their best May - with revenue up 108% year-over-year and new customer acquisition up 35%. Cost per acquisition dropped 40% after the account restructure, and the marketing efficiency ratio now runs consistently between 15x and 20x. A business that was already successful is now compounding that success every quarter.
